Affiliate Marketing: A guide for beginners

Affiliate marketing is basically getting paid to recommend a product or service to an interested audience. An Affiliate marketer serves as a bridge between the buyers and their desired products.

For example, XY buys a product on Amazon and posts it on social media, many people are interested and ask XY for the link. XY drops the link, they click on the link, make their order, and go their way. If XY is an affiliate marketer and drops an affiliate link, XY receives a commission, the company makes sales, and the people who bought the product from XY, enjoy the product they bought. You might as well call XY the bridge between the buyers and the products.

Now, this is a very common scenario on social media platforms. Unfortunately, not everyone is aware of the wonders of affiliate marketing. They are doing the work, without getting the bucks.

What is Affiliate Marketing?

Affiliate means ‘connected to. Affiliate marketing is a form of digital marketing in which a company pays its affiliates (people connected to it), a certain commission, to drive traffic, leads, and sales to its products or services. The affiliate recommends products (physical or digital) or services on behalf of the original seller to the right buyer in exchange for a commission. The affiliate is identified with a unique link, which tracks and measures the leads and sales generated by the affiliate.

How does Affiliate Marketing work: A step-by-step process

Step 1: Choose a platform:

To begin with, choose a platform where you can build your audience. It could be Facebook, Instagram, Twitter, A blog, YouTube, or even a combination of two or more platforms listed above. Whatever platform you choose as your major platform, it is advisable to choose one that allows you to attach links to your post and can be ranked on search engines.

Step 2: Create a Niche:
Basically, a niche is a specialized segment of the market that is interested in a particular kind of product or service. There could be several niches within a market.
Here are the basic steps to choosing a niche:
  • Analyze your skills and passion and how they fit into the market
  • Narrow it down into sub-categories
For instance: Let’s assume the topic you chose is Nigeria. Within “Nigeria”, we choose Culture as a niche. Culture as a niche is still wide. It has dance, music, language, food, etc. So we could decide to break it down further and pick “Food” as a niche.
Now we have, Nigeria>Culture>>Food.
Within the “Food” niche, we could still have niches like “Food with low cholesterol”, “Nigerian foods made with yam”, and so on.
Bringing this back to digital marketing, you could have a niche like e-commerce, Facebook ad, Instagram ad, Search Engine Optimization, etc.
In summary, whatever niche you choose, learn it. Generate and create content about it, on your preferred platform. Build your mastery of that niche. Make yourself an authority in that area. This will give you the authority you need to help you build an audience that will trust you, and to whom you will eventually promote these products.
Step 3: Register with an Affiliate Program to get products
As you build your knowledge and authority in your chosen niche, you can look for affiliate programs related to your niche. Register with them, and create content around their products. It could even be the courses you took that gave you more understanding of your niche.

Affiliate Programs in Nigeria and the type of products they sell

Below are some affiliate programs in Nigeria. Affiliates can register on these platforms, and get unique links to track their sales. As a rule, affiliates receive commissions for every sale made through their unique link on these platforms. Commissions are paid in Naira.
1. Jumia: Category- eCommerce products. Jumia gives 1-8% commission on sales depending on certain criteria.
2. Konga: Category- eCommerce products. Konga gives a 1-8% commission on sales depending on certain criteria.
3. Expertnaire:  Category- digital products. Expertnaire gives 10-50% commission on sales.

How do people make money from Affiliate Marketing

They make their money from commissions. The percentage of the commissions varies depending on the platform. Some pay around 1-8% and some pay up to 50%. The payment time frame can be weekly, or monthly.

Products an affiliate marketer can sell

As an affiliate marketer, you can sell the following products: digital products, courses, and physical products on e-commerce sites like Amazon, Jumia, Konga, etc.

As an example, Bluehost, a site that sells domain names and hosting services has an affiliate program through which people refer the domain name and hosting service to get a commission.

How to find sites that have an affiliate program

Sites that have an affiliate program, indicate it on the site, either below, or as part of the menu list

Skills needed to be a good affiliate marketer

Copywriting skill: An affiliate marketer requires copywriting skills to be able to convince users to buy the product you’re trying to sell to them. You highlight the benefits, and features of the product to convince people to buy.

Knowledge of Facebook ads

Knowledge of Sales funnel

Basic design skills

Email marketing skills

Where to learn affiliate marketing

The 72IG course teaches all the above-mentioned skills and more. The course is broken down into 12 modules. Everything addressed in the course is from a beginner perspective, With videos, blueprints, and templates, designed to take you from beginner to pro status.

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